ABOUT US

Top Message

Both quality improvement and cost reduction
Supporting your growth through system development and operational support (BPO)

Many companies expand their market share by offering affordable products and services with consistent quality.
However, as they grow, they often encounter a “growth plateau.”

Challenges related to quality and profitability emerge,
making it difficult to sustain further growth without improving quality
and establishing stronger differentiation and brand value.

At this stage, companies frequently face a difficult decision:
Should they shift toward a high-quality, brand-oriented strategy,
or maintain their low-cost, mass-market approach?

In reality, some attempt to pursue both paths simultaneously.
Unfortunately, such efforts often result in diluted strategies that worsen the situation.

As the saying goes, you cannot chase two rabbits and catch either.

For many years, we have supported our clients in improving quality through system development
while simultaneously achieving cost reduction and operational efficiency through BPO (Business Process Outsourcing).

Quality improvement and cost reduction.

We stand alongside companies that aim for further growth and embrace new challenges.

CEO YOSHIHIRO SAWAKI

Graduated from Keio University, Faculty of Business and Commerce in 1992.Joined Itochu Corporation and was responsible for the automotive trading business across Central and South America, the Caribbean, the Middle East, and Africa.Stationed in Brazil, Panama, and South Africa for a total of 15 years, engaging in local operations and business management.
Appointed as President and CEO of Datt Japan Inc. and Smart Link Hokkaido Inc. in April 2023 (current).Guiding principle: “Think globally, act locally.”Has visited over 70 countries, with a passion for travel.

Vision

Shaping invisible value through digital technology and operations, transforming form into power.

A society where everyone enjoys taking on challenges and continuing to grow.

Mission

Turning Paradoxes into Growth

Quality and cost.
Offense and defense.
Logic and intuition.

We help clients who are striving for further growth by resolving the “quality versus cost” paradox—a dilemma often forcing a choice between system development and field operations—and supporting their challenges.

※Paradox: Elements that simultaneously exist, persist over long periods, and are contradictory yet mutually dependent.

Value

We respond quickly and flexibly from the perspective of the field (Gemba),
creating competitive services through collaboration and teamwork.

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  Competitiveness

  We provide competitive products and services that contributes to the customers by enhancing the quality and productivity.
  We keep sharpening up our sense of cost, improving routinary procedures and acting to break through the outdated patterns.
• 

  Agile

  We propose the best solution for every customer.
  We are agile in our development sensing the customer’s needs precisely and acting quickly.
• 

  Gemba

  We create simple and user-friendly systems from the onsite (Gemba) perspective.
  To achieve a safe and stable operation, we provide the best reliable support to our customers.
• 

  Relationship

  We achieve and maintain our long-term relationships with our customers through excellent teamwork.
  We respect diversity as we always think in their shoes constructively and respectfully.

Origin of the logo

The logo embodies the desire to deliver a sense of security and trust to clients. It also symbolizes our wish for our employees to cherish harmony and cooperation.

We derived the ‘D’ from our company name, DATT, and the ‘J’ from JAPAN, combining them with the concept of ‘DX’ (Digital Transformation) that our company aspires to achieve in the future.
The symmetrical shape of our logo reflects the values of work-life balance, harmony, and cooperation.
Our corporate color, ‘Datt Green,’ symbolizes harmony and cooperation, instilling a sense of security in viewers.